Broadcast TV is poised for a potential resurgence as executives anticipate regulatory changes that could allow for greater consolidation, enhancing their ability to compete for local sports rights. With recent acquisitions of NHL and NBA rights by companies like Scripps and Gray, there’s optimism that a more favorable environment could enable broadcasters to invest more in local markets. As traditional pay TV declines, the shift towards a dual strategy of digital streaming and broadcast could redefine how fans engage with their teams.
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